About 75 per cent of Nigeria’s population that use the Internet are on the social media, the Minister of Communications, Mr. Adebayo Shittu, has said. Speaki...

Digital marketing strategy is essential in today’s world. It used to be simpler for marketers in the past where we had just a few TV channels, some radio sta...

With a bit more strategic thinking and planning, this exercise could have been conducted with the same approach as the Banker’s Verification Number (BVN) exe...

The growing online platform for digital music distribution in the country is now being valued at $100 million, about N16.2 billion, according to analysts wit...

The world of music distribution in Nigeria is as complex as it comes; A mazy network of companies, middlemen, agents, artists and frauds seeking to benefit f...

SEPTEMBER 8th every year marks UNESCO International Literacy Day (ILD) celebration. International Literacy Day is celebrated annually worldwide and it brings...

Through the years, Nigerian artistes have endured a love-hate relationship with Alaba distributors - cutting deals with the same group of people pirating you...

What Is Digital Marketing? Online marketing is more than just having a nice website. It is set of strategies that are designed to bring people to your websit...

Using a digital marketing plan to support digital transformation Where do you start if you want to develop a digital marketing strategy? It's a common challe...